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Meet Misha Saidov

A modern philosopher, performance coach, entrepreneur

  • Founder of the Institute of Metacognitive Programming (IMCP), Sincera Journeys, and author of 20+ coaching programs;
  • Member of the Forbes Coaching Council (USA);
  • Creator of Metacognitive Programming™;
  • Best-selling author in 4 languages;
  • MBA from the Schulich School of Business at York University (Toronto, Canada); recipient of the second-largest Seymour Schulich Fellowship;
  • More than 150,000 students worldwide.

«My mission is to help one billion people feel better»

Recognized and mentioned by:

With a background in business and psychology, I have worked with an impressive roster of clients, including rockstars, bestselling authors, famous artists, Olympic athletes and ambitious professionals seeking peak performance.

The missing link between science and lasting change

MCP™: The Synthesis

Eventually, my drive to find what works led me to merging various methodologies, birthing the concept of Metacognitive Programming™ (MCP).

Science-Backed Change

My framework integrates research-backed psychological interventions that help people navigate challenges, emotional stability, and elevate their professional and personal lives.

Beyond Hidden Boundaries

MCP shows how past pain quietly sets the boundaries of what feels possible, then helps rewire the thought-and-emotion patterns behind those limits, so life expands beyond the old window of safety.

The work is built on the conviction when you change the way you process reality, everything else changes with it (relationships, decisions, performance, self-worth).

My books capture the core ideas behind the method and turn them into tools you can apply immediately.

Conversations That Change Lives Mind Your Mind Heart Your Heart The Efficiency Journal

«If you became a coach to make a real difference, not just coddle clients with pep talks and process maps, then brace yourself. [Misha’s book] exposes the silent killer of your coaching results… and replaces it with a method so potent, it should come with a liability waiver.»

Ellyn Bader Peter Pearson, Founders of The Couples Institute

Ellyn Bader Peter Pearson, Founders of The Couples Institute

To make the results of Metacognitive Programming™ (MCP) accessible at scale, I created what is now one of the largest coaching platforms, the Institute of Metacognitive Programming (Toronto, Canada), conducting 50,000+ coaching sessions per year, working with clients from 93 countries who speak 26 languages.

Through Sincera Journeys, I extended the work beyond structured training into small-group transformational expeditions to sacred threshold places. They invite deep inner change, supporting emotional healing, expanded states of consciousness, and peak experiences that reshape your relationship with everyday life.

My dream of helping billion people to feel better one small group at a time has grown into a transformational journeys company with thousands of fellow travellers and hundreds of facilitators across the world.

Discover programs & journeys

At the Institute of Metacognitive Programming

programs

Courageous Heart

Relive your story by your own rules and build calmer, safer, more honest relationships without losing yourself.

MCP Fundamentals

Master practical coaching tools, break destructive patterns, and become the kind of coach clients trust and recommend.

MCP Coach Certification

Become a certified coach, master powerful tools for lasting change, and build a practice people trust.

At Sincera Journeys

Journeys

Uzbekistan

A transformative journey through Uzbekistan’s ancient cities for those ready to look beyond achievement and redefine who they are becoming.

Morocco

From Marrakech to the dunes of Erg Chebbi, a transformative journey through silence, vastness, and self-discovery.

Illumination

A three-day immersive experience in Tashkent to break old patterns, reconnect with yourself, and discover what comes next.

The email that changes how you think in under 10 minutes a week

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Read by 575K+ founders, helping practitioners, executives, and people redesigning their lives.

Every week, you get one structured perspective shift straight in your inbox.

  • Deep articles on identity, relationships, decisions, or leadership
  • Scientific notes grounded in psychology, neuroscience, psychotherapy, and philosophy
  • Practical coaching tools you can apply immediately
  • Questions that stay with you even after you’ve closed the email